As a company, Elevation Corporate Health has had a strong grip working with many different client sectors, with residential communities being their fastest growing market. It shouldn’t come as a surprise that communities are looking to find ways to engage millennials while keeping our aging population social and active.
For years, communities have been equipping their amenity features with an onsite fitness center. However, that’s no longer enough with people wanting more bang for their buck.
Now, active aging clients want a full service fitness center including group fitness classes, personal training options, wellness and incentive programming, social fitness, and towel service.
“Residential communities are challenged to compete with the boutique fitness centers model of getting a really great workout in a short amount of time,” stated Angie Nichols, Partner and SVP of Elevation Corporate Health.
“Providing high end customer service and giving each member individual attention through fitness orientations, fitness assessments, and personal fitness program services sets Elevation apart from other facilities while still impacting a group of individuals with classes and programming.”
While millennials are demanding more active communities, the active aging population is shouting for the same request. It’s a fact that people are living longer and want a better quality of living. Baby boomers are more active than ever and have decided that downsizing their house doesn’t mean downsizing their active lifestyle. Active aging communities are boasting more trails, recreational activities, and active social events in order to keep their members engaged and healthy at the same time.
Providing unique offerings such as Brewga, a yoga class followed by a pint from a local brewery, or a walk and talk, where you hike with an expert and you have the ability to ask questions while moving your body, keep this population moving while interacting with each other.
All ages of clientele are guaranteed to want to get involved in wellness if programming and classes are implemented effectively. Retention of residents creates a close knit bond and makes the community a more desirable place to live.
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